If you had to brainstorm the quintessential formula for Gucci-ness—the sexy, show-offy core of the brand’s proposition— you’d probably come up with something like “rock chick deluxe.” Frida Giannini got that feeling across for Fall by staging a raid on the Russian/Cossack/folklore department of the hippie wardrobe—the kind of printy, shaggy, peasanty things London groupies picked up at Portobello market in the early seventies, but scrubbed up to match today’s luxury values, of course.
Advertisement
